WHO WE ARE
SYNC Performance's purpose is to help athletes reach their goals.
The hardest working, highest performing, and most technically proficient skiers on the planet; race athletes are the core of SYNC's design inspiration. We aim to develop a bond with athletes along their journeys, and together, we're shaking up the world of ski racing along the way. Rather than pay our way onto podiums - we work with them to design products they love, support them early and often, and celebrate with them wherever their career may go. We want to build the future of the sport of skiing now.
Founded in 2014 by a passionate group leveraging the SRD (Ski Racing Development) brand past, SYNC Performance is based in the mountains of Colorado and run by athletes like you, for you.
SYNC Performance is wholly owned by a group of investors who care deeply about the sport of ski racing. We are not a portfolio line of a brand conglomerate or tire company, we are an independent ski brand based in the mountains of Colorado. These investors provide guidance on SYNC's mission, vision, and values and keep us true to the goal of impacting positive change on ski racing through the support of athletes.